Why do small businesses fail?
SMEs face significant challenges in a modern global business world. The United States Small Business Administration (SBA) Office states that around half of small businesses survive the first fiv... << More >>
Category: >business
A snapshot guide to purchasing funnels
The concept of purchase or sales funnels is vital to all team members in a business to understand and fundamentally bring all aspects of the sales and process together; from initial brand awareness to... << More >>
What is a Customer-Centric Culture?
A customer-centric culture is focused on understanding and responding to customers’ current and future wants, needs and expectations. This type of organizational culture is rooted in the belief that... << More >>
Crafting an Effective Business Plan: Tips and Templates
One of the most common questions I’m asked by founders is what should I include in a business plan? Should it be short or long? How much detail do I go into? These are questions that req... << More >>
Guide to Choosing the Right Business Structure
Starting a business is thrilling, but before the excitement really begins, one of the most crucial decisions you’ll face is choosing the right business structure. This decision impacts everything fr... << More >>
Building your brand right from the start
Whether you are marketing a product, service, influencer or business the importance of a strong, recognizable brand has never been more important. An effective brand is not just about having a clever ... << More >>